He is one of the founding partners of “…né à Beyrouth”, the Beirut-based film development and production company. In 2003, he set up “…né à Beyrouth Films” which develops, co-produces and line produces feature films and documentaries. To date, Pierre Sarraf was involved in the production of 6 feature films, 8 shorts films and 6 documentaries.
On the industry level, “…né à Beyrouth” has produced since 2001 the Lebanese Film Festival in Beirut which plays a major role in fostering the film industry of Lebanon. He also serves on the board of the Cinema Committee for the Lebanese Ministry of Culture and teaches Cinema Production at ALBA University.